Bruno Baietto

bbaietto@gmail.com
Fuutlaan 2A, 5613 AB,
Eindhoven, Netherlands
+31612502416


Outsourcing Subjectivity
Outsourcing subjectivity investigates the aspects of the performativity of labor of the gig economy trough Fiverr.com,  unveiling the political implications and the power dynamics between the platform, the contractor and the subjectivities that underlay upon a hired service.

In a series of three acts, the project highlights cooperative efforts, presenting the noises, aesthetic contradictions and cultural contexts of a group of workers. The first act, A song for Financial Freedom, is a collaborative singalong animation produced within five different sellers structured as an exquisite corpse, between a witch, a poet, a musician, a singer, and a 3d animator.
The second act, Thanks for your time, is a series of sculptures that interpret the relationship between leisure and work, using as inspiration five words given by the workers in their leisure time. The third and final act, Tales from the ghostwriter, is a book of critical essays written by ghostwriters from five different countries, on their perspectives about Fiverr, work and society.

Outsourcing subjectivity explores our relationship with the digital workforce as an analogy to design practice itself: are informal economies the only way to survive? Is design a field of veiled precariousness under the smoke and mirrors of the motivational jargon? Under the economy of outsourcing, who’s the author? Who’s the doer? Who’s the maker?.
Outsourcing subjectivity offloads these questions in the blurred lines between the exploiter and exploited as a mirror to society
and a reflection of our professional condition.


A song For Financial Freedom




Thank you for your time





Being Your Own Boss
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