Bruno Baietto
Fuutlaan 2A, 5613 AB,
Eindhoven, Netherlands
Veni, Vident, Vici
Project made with Sergi Casero
for “Despise Design, all Bless the Fair” exhibition.

Veni, Vident, Vici is a project that presupposes a physical visibility currency, and showcases its clashing materiality while being used in a current monetary system.
While visibility has become a long-lasting concern among designers, the promise of working for exposure has become one of the main regulatory engines of design’s economic disparity. Either by encouraging precarious work conditions within the creative industries, or by reinforcing the establishment of the design field by sustaining gatekeepers and controlling newcomers. Working for visibility has become a fictitious economy that stratifies the field upon the promise of an idealistic and alienated scenario of success.
Through an installation and banknotes used as a satirical social object with the intent to infiltrate the conventions of a design fair. The project  questions the structure that hides behind the promise of working for exposure, and the fictitious economy it creates.

Project part of “Despise Design, all Bless the Fair” during DDW22 at Onomatopee Einhdoven